SSL Performance: Does It Impact SEO and Site Speed?

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Introduction​

SSL certificates are critical for securing websites, but do they affect SEO and site speed? This guide explores how HTTPS influences search rankings and the performance impact of SSL encryption.

SEO Benefits of SSL​

  1. Google Preference: HTTPS is a ranking signal, making secure sites more likely to rank higher.
  2. User Trust: Browsers flag non-HTTPS sites as “Not Secure,” potentially driving users away.

Impact on Site Speed​

  • Initial Connection Delay: HTTPS can slightly increase load times due to encryption overhead.
  • Mitigation Tips: Use HTTP/2 to improve performance, and choose lightweight SSL configurations.

Conclusion​

SSL is essential for SEO and user trust. Share your thoughts or tips for optimizing SSL setups below.
 
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